To kick off the 2nd day of Rocks Digital 2016, we have Greg Sterling, VP of Strategy & Insights of the Local Search Association, blogger at Screenwerk and a contributing editor to Search Engine Land and Marketing Land, leading online blogs on search and digital marketing. Let’s explore the mad,
Consider moving to a not .com for Your Website Keywords and semantic meaning Ability to precisely match key terms to a domain name, for products, services, and corporate identity No loss of Google and search engine love Lack of available domains Google Adwords Case Study
How to Create Cool Infographics 3 Part story format 1 key message Ah-Ha – The Main Event Call to Action/Conclusion Why Infographics? Understandable Faster Memorable Actionable Standard – Static Infographic Animated – Now, Animated Infographics are coming into play Animated GIF – Motion attracts attention
Mobile Phones, Digital Search and Social Selling – OH MY! Tanya Smith shared some secrets of micro-content (aka “snack-size” content) with us. The attention span of humans has been reduced to less than 8 seconds – so you need to be agile/speedy to capture attention
Amy Kinnaird shared some of her best Marketing Hacks with us. Marketing is non-negotiable – No Marketing = No Business Create your revenue plan – this will drive your Marketing efforts. Create a Marketing Calendar – Paper/Electronic -whichever suits you best. Include: Events Blog Post
What You Need To Know About SEO Barry Schwartz kicked off our morning with some insights about SEO. Barry is the Founder of Search Engine Roundtable and has been covering Search for over 12 years. On Page SEO = Content, Site arhitechture, HTML Off Page
Let’s get the edge with Eric Enge! It’s down to the last keynote of the evening… so let’s learn how to win in digital marketing! Eric Enge is the founder of CEO of Stone Temple Consulting. He’s a prominent SEO and digital marketing leader, and
Maximize Your Brands Social Media Engagement Litany Bergeron was fired up about getting us all engaged during her session at Rocks Digital 2016! Find Your Audience Facebook and LinkedIn are the top choices for engagement. Use the following digital DNA to know where to find
How to Make Money on Twitter! John Sparks loves Twitter and joined us at Rocks Digital 2016 to share with us how to make money on Twitter. He started with a lot of group participation to get us moving and engaged! Which is always a
Find Out About the Latest Marketing Technology with the Geek Chat Panel Let’s get geeking! We have Robin Moss, John Nosal, and Jeff Whitfield on today’s Geek Chat with A.J. Wood as the moderator. These 3 techies are super talented and had a lot of knowledge
Marketing Tips to Achieve Success Amy Kinnaird, public speaker and founder of Uncommon Sense Marketing, presented us with some highly valuable marketing tips to achieve success and get the career you love. Start with a plan – We write business and marketing plans, but boil
How to Turn Marketing into Sales Judy Hoberman, author of Selling in A Skirt – The Secrets Women Don’t Know They Know About Sales (And What Men Should Know, Too), her company, Selling in A Skirt, helps women become successful in business and the gender
The learning, tips and practical application continues at the Local, Search and Social Summit 2015! After Bernadette got us in the mind-frame of needing to be prepared to interface with the mobile marketplace, Justin Liles, SVP of Local Search at Advice Interactive Group (who has
Kicking off the day at the Local, Search and Social Summit 2015 was Bernadette Coleman who leapt right in to Dominating Local in a Mobile World. Why You Need To Dominate Local Search On Mobile Why is mobile important? 50% of mobile searches are trying
As the world keeps evolving, so does the business world, which means that as business owners, we must adapt to the new and upcoming trends within any marketing strategy. That being said, content marketing should be at the top of your local SEO strategy because
Facebook is going to start charging! Businesses and brands have been paying to play, and now the users have to pay too? Ok … seriously if you are buying this story I have a bridge in California I would like to sell to you. It
“The guarantee is perception’s best friend,” said Freeman Gosden, Jr. In Direct Marketing Success, he wrote, “Guaranteeing your product or service guarantees the perception that eliminates fear of wrong size, color, or the possibility that the product won’t work. That is why unconditional guarantees tend
What happens after the prospect says ‘yes’? Are you prepared today for what comes next? As business owners, we all want to build profitable, scalable and sustainable businesses, but is this how we operate with customers in real-time? Is your business set-up to manage the
We are really excited to be bringing you the Local, Search and Social Summit powered by Rocks Digital on October 1, 2015. The event sponsor, Advice Interactive Group, has gone above and beyond, and is pulling out all the stops for SMBs and brands to
Networking is a crucial component in a business owner or entrepreneur’s life, but most don’t know the secret of how to make networking more productive. Shaking hands and exchanging business cards rarely creates a lasting connection that will translate into a productive (and profitable) business
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