Despite the ever-evolving advancements in marketing, sending emails continues to be one of the best ways to reach customers, with 66 percent of consumers having made a purchase as a result of an email, beating both social and direct mail. Non-Sales Emails Every Business Should
What happens when the physical world of bricks and mortar collides with the digital world of content, code and local SEO? Marketing heaven! Local retailers have plenty of great online opportunities: from quirky social media to positive online reviews. Similarly, online merchants can benefit from the
What if your customers ran your company or were a part of your marketing team? Or, were in charge of your customer service, ran your product team, or managed your branding? Guess what – they already do. Word-of-mouth has always placed control of your marketing
How many of us have opened our Google Analytics (GA) reporting and found some really strange information in the data? Such as the Language field being populated with a crazy phrase supporting a political candidate? Or the Referral Traffic field containing a website you’ve never
Facebook video is the holy grail of internet attention. While that may not be an eternal truth, it really pays for most businesses to incorporate Facebook video into their marketing efforts today. Strategies for Incorporating Facebook Video into Your Marketing Users are naturally drawn to
No matter if your company is big or small, creating customer touch points via email transforms the relationship between business and buyer. Tips for Getting and Keeping Email Subscribers These email subscribers essentially become a part of your business. Electronic communications can trigger buying, increase sharing and
Are you looking for creative and expansive ways to define your ‘blue ocean’ and distinguish your business from the competition? Well, look no further than your underwear drawer for some market niching answers. What Does Your Underwear Drawer Have to Do with Market Niching? Seriously.
Before examining the opportunities found within user-generated content, ask yourself this: On a basic level, what do you need to do to boost sales? Gain more attention. And how do you gain more attention? Produce noteworthy content. Produce User-Generated Content to Boost Online Sales Creating
(AI) has been increasingly making headlines recently, although few may be aware of it. The most recent of these was with the announcement of Amazon Go, a concept store in Seattle that is powered by machine learning and AI. Many of us now carry an
I’m not here to tell you how to run your personal social media accounts. You can say what you want, share what you want, and “Like” and “Retweet” and “Share” whatever posts you want. You can also do the same on your business social media
If money wasn’t a constraint, what would your true passion be? It’s a valid question now that New Year’s resolutions are being discussed along with methods to achieve goals. Personal question: Did you follow through with goals that you set for yourself last year? Achieve
The odds of having any success at living a healthy life are sadly very much stacked against you as many come to a very abrupt and regrettably flabby end. I don’t write this to belittle your efforts or stop your resolution to get healthy before
Are you using Twitter to promote your brand? I am really excited about one of the recent changes Twitter made to direct messaging aka the DM. I can finally send one individual message instead of sending my friends four different messages to tell them about a
If your website has recently been through a domain name change, or you are thinking about changing your domain name, you’ve probably considered how this change will impact your website’s popularity and placement in search results. While it is true that changing your domain name can
Is “ABC (Always Be Closing)” really the perfect sales process? Or what about 1, 2, 3? How many steps to a perfect sale? The short answer is the number that moves a buyer to a customer the quickest. The sales process you use is dependent on
There are ‘morning people’ (most people I know) and there are ‘night owls’ (me) and much of the time, night owls are assumed to be lazy or not as productive as their perky ‘morning people’ colleagues. This isn’t the case, though. It’s a matter of
Achieving the best possible ranking in Google search results and other search engines isn’t easy. It’s something you have to work at, quite literally, every day. The thing is, Google is always changing their algorithm and, what worked for you yesterday might not work today.
Live streaming is the way of the future! It offers unfiltered access to what is happening in our world right now and there are several options available if you want to live stream to an audience. You can choose from Periscope, Meerkat, YouTube, and even
All great chefs know that even in the simplest dishes, the key to creating a great dish is to use the best possible ingredients. What do you need to create great content marketing in your business? The most important ingredient is the copywriter! Not everyone
Anyone following Social Media trends knows that “the next big thing” is live streaming video and Facebook Live For Mentions is their alternative to Periscope and Meerkat. Facebook live streaming video has been available for a while, but only through various third party apps. But
Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.
Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.
Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.
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You need a solid foundation for success online, and our tracking & optimization services get it done.
From logo design to your business card, brochures – and everything in-between for print & web – we can help!
A website content plan sets out what a business should work on first. But when priorities change, the order of that work should change too.
We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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