Facebook is continually changing the rules, and getting visibility with your Facebook friends is harder and harder. You need to constantly increase your top of mind awareness in order to get noticed online. And Facebook is an important part of your digital marketing strategy. One
There is plenty of email to go around and an overflowing email inbox is a frequent issue for everyone from solopreneurs, to CEOs and company employees. Using tools to tame your email is the only way to go. Sidekick by Hubspot The key thing I
Do you wish you could take a vacation from the digital world? What about your social media accounts? In today’s digital world it is easy to get overwhelmed with all the responsibility of being responsive, socially and politically correct 24/7. Hiring a brand manager is
Videos are a powerful tool to grow your business! It is ok if you are camera shy; you don’t always have to appear in the videos you create. Before we get started into that, here are a few video statistics for you. YouTube is the 2nd
When it comes to marketing your business, you need to be prepared to invest your money or your time – or, in some cases, both. If you don’t know this by now, you’ll find out soon enough. Professional marketing services are expensive. Designing and implementing
Finding interesting topics for your blog and other content marketing materials can be a challenge. There are millions of pages of content on the Internet, but not all of them are compelling or even worth reading. What is the key to creating content that reaches
Before I explain why and how to set up an RSS feed, let me explain what an RSS feed is. RSS represents Really Simple Syndication. WordPress websites automatically have an RSS feed on them. (Other sites can have RSS enabled.) For example, the RSS feed for
Do you understand the importance of optimizing your Google My Business page and the factors Google considers to rank your page, including your location, reviews and ratings, and how to build citations? If you’re not clear about what I’m talking about, go back and read the past
The second annual Local Social event returned in 2014 with another amazing group of speakers and networking opportunities. The Local Social is a networking collaboration of local marketing organizations and was held on October 23rd in Richardson, TX. This event brought together experts in the
What is tag management and Why you need it If you do SEO or SEM at a serious level you will, at some point, have a need to add a new tag or tracking code to a client’s website. Sadly, sometimes your priority list and
Motivation is the key ingredient to moving forward in any business. Without motivation everything seems harder and takes longer to complete. Knowing what motivates you is the difference between rocketing forward and crawling at a snail’s pace through a daily to-do list. People are motivated
Authenticity is in – traditional marketing is out. Keep customers rolling in by being you. Tell a story to grow your list. Make sure your brand has a purpose. We all recognize these phrases, because frankly we hear them consistently. The challenge is in the “how.” How
Shelly Kramer and Her Facebook Insights Ok ok ok, here’s the REAL reason no one is interacting with our social media posts: 4.75 billion pieces of content shared on Facebook Shelly Kramer did the math for you: “3,298,611 pieces of shared content per minute on
Lissa Duty and John Nosal, keynote speakers, presented “LinkedIn: Your Professional Network to Create Connection and Opportunity” at #DFWRocks2014. A few of the highlights of their presentation are listed below. Using LinkedIn to Create Connections Don’t just use the generic “I want to connect with you” message
Steve Kuntz passed out gold medals in his “Maximizing Your Online Productivity” talk. I presume this medal holds special powers that will help me be a productivity master when I wear it.
Sandra Dee Robinson, keynote speaker, presented “Realize the Worth in Your Powerful Personal Presence On Camera, and Off!” at #DFWRocks2014. A few of the highlights of her presentation are listed below. Five Tips to Create a Powerful Personal Presence on Camera Show Your Passion Share Your Story
Mason Pelt, keynote speaker presented “Facebook Marketing” at #DFWRocks2014. A few of the highlights of his presentation are listed below. Facebook Marketing and Facebook Ads “No Tengo Common Sense” – had posted an ad to talk about a story where a girl was discriminated against at a
Show your PASSION – Oprah is the Queen of passion, in case you wondered. Share your STORY – even the tough stuff. Train your BODY – make sure your body is working for you and not against you [see below for Sandra’s “praise Jesus
Melissa Cowser, keynote speaker, presented “Using Instagram to Promote Your Business” at #DFWRocks2014. A few of the highlights of her presentation are listed below. Instagram for Business Before you start using Instagram you need to do some research on your market. Test it out with a personal account
We all learned a very valuable lesson today thanks to the lovely Sandra Dee Robinson: Vodka shots are not a good idea before you go on camera for the first time @Sandra_Robinson tells us #DFWRocks2014 — Natalie K. Gould (@nataliekgould) June 29, 2014
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