Third party reviews and testimonials have always been a powerful driver of brand credibility, but a business stands to gain the most credibility when a customer is recommended by someone they know. This is customer advocacy that every business needs. Before the advent of social
Better hear me out on Integrated Marketing Communications. Why? Well, I’m an old man. I took Pascal in high school. (Go ahead and Google it, I’ll wait.) I typed my college papers on a typewriter/word processor hybrid. I hung out in MUDs and MOOs before
Are you struggling with social media productivity? Daily online marketing tasks overwhelming you so much you can’t tell what to do next, or where to turn your attention to? Before you bang your head on the wall out of frustration, be assured: there is a
Is a branding guide really necessary? Well, marketers talk about branding all the time: how it can generate excitement, how it makes promotion easier, how it builds loyalty – it’s important. But whether you’re working on rebranding your business or you’re just starting to build
For online business owners, a sales funnel is one of the most important marketing tools you can have in your tool belt. However, many entrepreneurs, new as well as seasoned business owners, do not understand what sales funnels are and how these sales funnels efficiently
While most companies, brands and personalities prefer to keep a tight rein on access to their social media channels, social media takeovers can create awareness and leverage an influencer or celebrity’s reach to increase your own audience. What is a Social Media Takeover? A social
You can always find different trends sweeping the older ones way! Just like other trends, email marketing trends come and go. What is most important is to stay up-to-date with them. Do the research, and make sure to follow the newest updates. If you are
Before getting into the world of LinkedIn Marketing Campaigns, first a question: Do you view LinkedIn as a job searching platform rather than a professional networking site? Many argue that LinkedIn is a site for gathering information about jobs. But is that all there is
While I’m well-known for my long and thorough how-to posts, I want to take a minute for a shorter, more important one on why you should always-always pay attention to your social media scheduled content and ads! You may be thinking to yourself of course,
In this digital age, it is imperative for small businesses to maintain a good online reputation in order to flourish, as the correlation between online rankings and user influx on the web site/page is often directly proportional. Reputation management today must be proactive, not passive.
Here’s a story for you… The conference speaker started talking about how great social selling could be. And when I saw the excited grins on the faces of my company’s sales team, I was scared, scared stiff. As a longtime professional communicator, I was extremely
Logo designing is the most fulfilling work, as this is precisely the area that allows your creative juices to flow. Not only does one need to make the most of the space, color, and shapes in order to create something memorable and unique, but the
So over the last few weeks, we’ve been talking quite a bit about Local Search Day. Did you think I forgot about Social Media Day? I didn’t! After all, Rocks Digital was originally founded in 2012 as DFW Rocks Social Media Day to celebrate Social
Would you love to hear the best-kept local search, SEO and marketing secrets from some of the brightest minds in digital marketing? Well then, the Rocks Digital Marketing Conference is just the place for you! With 32 digital marketing experts and 27 total presentations, sessions and
Let’s talk content. I’ve been writing for business-to-business (B2B) clients since, well, last century. Yes, I’m “experienced.” But I learned almost immediately that the vast majority of B2B marketers believe that they need to communicate with their target audiences … differently. Most B2B folks think
Dan Thies is the co-founder of the Marketer’s Braintrust, a small agency focused on marketing strategies for startup and growth stage businesses established in 2009. Dan has been helping his clients and friends promote their businesses online since Netscape emerged. He is the author of Search
The first few phases of any startup are very time and management sensitive, so does outsourcing even deserve a seat at the table? Simply put, there are so many things to be done that outsourcing is indeed a viable option during these phases. It helps
Katy Katz is a seasoned digital marketer with over 10 years of marketing experience both in-house and with agencies. She is currently a senior consultant for SmartBug Media, HubSpot’s top-rated platinum partner which happens to boast the highest documented ROI of any HubSpot agency – 3,558%
Not everyone uses all the social media sites all the time, so how do you know where your target audience is spending most of their time? With over 2.8 billion active social media users worldwide – that’s a 37% global penetration – you cannot afford not
Erik Solan, Director of Amplified Content, leads the paid media & content amplification teams at Vertical Measures with an integrated approach across all service channels. This includes identifying and applying best practices as well as strategic planning across Paid Search, Programmatic, Social, Amplification, and Lead
Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.
Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.
Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.
Need more customers? We create paid campaigns to reach your target audience and increase sales.
You need a solid foundation for success online, and our tracking & optimization services get it done.
From logo design to your business card, brochures – and everything in-between for print & web – we can help!
We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
Most business owners assume that more content means more visitors and better search visibility. But a website content strategy only works when it starts with
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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