The press release has evolved through the decades to meet the changes in how the media, and people in general, get news from companies. The days in which a hungry press waited for news releases to come in are long gone as there are
Most businesses have a Facebook page but unfortunately are not using them to their full advantage. Today I will explore four advanced Facebook Business Page strategies to get more conversions and customers. Make every action on Facebook equal results! Effective Strategies for Your Facebook Business Page Get More
One of the main goals of local SEO campaigns is to rank as high as possible in the search engines for a specific geographic area. Many businesses have accomplished this goal with the help of something called “doorway pages,” even if they didn’t realize that’s
No conference is complete without an informative question and answer session with a panel of experts. The Rocks Digital Marketing Q & A Panel Justin Liles – SVP of Local Search Since 2014 Justin has helped over 300,000 local businesses globally get better visibility in
Jerod Morris opened his presentation a Rocks Digital 2015 with the bold statement – Content is not King. This statement is especially bold coming from the VP of Marketing at Rainmaker.FM which is a part of Copyblogger Media because Copyblogger is all about content. Who
The Rock Talks presentations at the Rocks Digital Marketing Conference featured 5 experts, each presenting high energy, high impact TedX-style presentations. Candy Barone was up first with a lively presentation that asked the question: “Are you being clear about your message?” Like most business owners you
I recently attended a digital marketing conference (can you guess which one? LOL!) and one of the biggest takeaways for me was that business isn’t about SELLING, it’s about creating RELATIONSHIPS. It can be difficult to figure out how to get started with this very
The annual Rocks Digital Marketing Conference created to celebrate Social Media Day took place last week. Digital marketers, both local and national, came to discuss and celebrate Social Media Day and the inner workings of all that is digital marketing. Rachel Morgan of Advice Interactive
Is Your Business Relevant? This is one of those questions like, “If a tree falls in the forest and nobody is around, does it make a sound?” Logic tells us that the quick response should be, “Of course my business is relevant”, BUT…how do you
Whether you are starting a new marketing campaign, improving an existing one or trying to figure out what has gone wrong with an old campaign, one place to start is your target audience. In spite of all that we know about communicating and creating great
Learning to how to write headlines that captures the reader is absolutely necessary. You have one to three seconds to catch a prospect’s attention online and approximately five seconds if you are sending out a direct mail piece. Therefore, your goal is to catch his
Across the globe, June 30 is designated as a day to celebrate social media due to Mashable launching Social Media Day in 2010 as a way to recognize and celebrate social media’s impact on global communication. June 30th, 2015 marked the sixth-annual official global celebration. I
How to Turn Marketing into Sales Judy Hoberman, author of Selling in A Skirt – The Secrets Women Don’t Know They Know About Sales (And What Men Should Know, Too), her company, Selling in A Skirt, helps women become successful in business and the gender
Learn What’s Now, New and Next in Mobile Lance Bachmann is the President and CEO of 1SEO Digital Agency. By 2020, it is estimated that there will be more people with mobile phones (5.5 billion) than with electricity in their homes (5.3 billion). 90% of
Patty Farmer is a best-selling author, trainer, marketing and business growth strategist, international speaker, radio host, event producer, and social media influencer. “The modern consumer is digitally driven, socially connected, and mobile empowered.” ~ Jill Rowley Who is your end customer? You need to adapt to
Get Found By Getting your Business on Google My Business Get Found on Google Search and Maps Would you like to rank higher in search? Would you like to shorten the time-consuming location verification process for your small business? Justin Liles to the rescue! Justin
Kicking off the day at RocksDigital 2016, we have Barry Schwartz. Barry is the CEO of RustyBrick, Inc; News Editor at Search Engine Land, and the Founder of Search Engine Roundtable. Today he shared everything you need to know, from a beginner level, about SEO, covering both on
Google’s SEO Algorithm and Your Business Ahhh, the elusive “Google Page Rank” algorithm… how do you figure out the key to getting that number one spot? Beth Kahlich helped unlock the mystery with her talk that was probably most aptly subtitled – Understanding Search and
How To Make the Most of Social Media For me, it just wouldn’t be a complete Rocks Digital Conference experience without hearing from Lissa Duty and John Nosal and today’s insights from them did not disappoint! SEM, SEO, PPC, SMM – if you don’t know
Who is Your Ideal Customer? Continuing our Rocks Digital journey, Byron Ingraham gave us some tips on discovering our ideal customers. Figuring out exactly who your ideal customer is helps you focus your marketing and social media efforts. Personalities Matter You have a specific solution
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