Dan Thies is the co-founder of the Marketer’s Braintrust, a small agency focused on marketing strategies for startup and growth stage businesses established in 2009. Dan has been helping his clients and friends promote their businesses online since Netscape emerged. He is the author of Search
The first few phases of any startup are very time and management sensitive, so does outsourcing even deserve a seat at the table? Simply put, there are so many things to be done that outsourcing is indeed a viable option during these phases. It helps
Katy Katz is a seasoned digital marketer with over 10 years of marketing experience both in-house and with agencies. She is currently a senior consultant for SmartBug Media, HubSpot’s top-rated platinum partner which happens to boast the highest documented ROI of any HubSpot agency – 3,558%
Not everyone uses all the social media sites all the time, so how do you know where your target audience is spending most of their time? With over 2.8 billion active social media users worldwide – that’s a 37% global penetration – you cannot afford not
Erik Solan, Director of Amplified Content, leads the paid media & content amplification teams at Vertical Measures with an integrated approach across all service channels. This includes identifying and applying best practices as well as strategic planning across Paid Search, Programmatic, Social, Amplification, and Lead
“Are you all in?” is a great, thought provoking question to consider, particularly if you’re struggling with business success or your personal life. We hear this question a lot these days, and not just because the World Poker Tour is in full swing. It’s also
Michelle Stinson Ross is an industry recognized authority on digital marketing, particularly the convergence of content, search, and social media. She brings an extensive knowledge of digital/new media marketing techniques and years of experience working with both B2B and B2C clients in marketing, content, and
You can ramp up engagement or bring it down with one thing, so let’s take a look. If you’ve spent any time in Corporate America, you’ve heard it – a strange language which uses words that are words … but not really words. Of course, I’m
I’m sure you have read many blogs about why you should practice link building for SEO purposes, and some about why you shouldn’t. The simple fact is that building links, having a backlink strategy, etc. is just smart – and necessary. This doesn’t mean you go
Karen Liz Albert, a social media strategist, speaker, trainer and seminar leader, is the Founder and President of Behind Your Curtain, a social media marketing company. Karen has over 20 years experience in marketing, consulting, and professional training. Karen has successfully used her internet marketing
The term micro content may not be familiar to you, but the concept of sharing short form text, visuals, and audio posts is becoming more and more prominent these days. With social media becoming one of the top ways marketers gain visibility and share their
At some point in our lives, we have all heard the phrase traditionally used in storytelling, “Once upon a time.” From a very young age in life, the way we learn has been through the use of stories. Stories are an embedded part of our
What’s your ‘end game’ – to make a sale, collect a check or to make a difference? If you are not selling with a purpose other than to just make the sale and collect a check, you are getting it wrong! Defining Selling With Purpose
You have spent years building your business and developing your products. With social media, you now have the ability to share those products with millions of potential customers. But how do you properly incorporate video marketing into your existing marketing plan? YouTube Video Tips For
The always evolving world of both search and social media has a new development. Facebook has improved the way we can search on their site. So, what does this change mean to you and your business? Let’s take a look and find out. What Facebook
Notice anything wrong with this blog post title? Gooder is not even a word. Luckily, making a grammar mistake like this doesn’t happen often. (And this one was intentional btw.) However, it is the smallest of grammar mistakes, even if they are accidental, that can cost
Wouldn’t it be great if something you created in the 80’s gained traction 30 years later? Here are 7 things you can do in business and as part of your marketing strategy that transcend time. 7 Tips to Bring Your Marketing Back to the Future
As you may recall, I wrote previously about ‘Why and How to Backup Your Data’ and Disaster Plans and, if you are like most people, you skimmed those posts and filed them under “It’ll Never Happen To Me” and went on with your life. And
If your content marketing efforts are not producing the results you desire, it’s time to take a good, long look at the type of content you are creating. Recently I read an article written by Joe Pulizzi of the Content Marketing Institute on branded content
Are you tired of hearing about how your business success is connected to relationships? If you are, you might want to stop reading right now. This post is about relationships … creating real relationships. I am not going to talk with you about networking, follow
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A website content plan sets out what a business should work on first. But when priorities change, the order of that work should change too.
We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
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