We had such a great time at the Rocks Digital Marketing Conference held in Dallas, Texas on Social Media Day 2015. You don’t have to take my word for it! Check out these photos taken LIVE and shared on social media by not only are photographer,
Another Social Media Day and another Rocks Digital Conference has come to an end. I look forward to it all year, blog my fingers off during the event from live blogging and then, after spending a while resting my overworked typing fingers, I ponder the
In her Rock Digital Conference presentation, Laura Armbruster offered several proven tips and tactics to ensure you are creating demand for your brand. Laura focused on how to go from creation to conversion while still putting your brand voice in alignment with the needs and
Martin Shervington of both “Plus Your Life” and “Plus Your Business”, wrapped up the day at the Rocks Digital Marketing Conference with his closing Keynote and I have to say that, after his presentation, I finally understand Google Plus better and have some idea of
I volunteered to live-blog the Geek Chat even though I knew, in advance, that any time you get geeks chatting, the conversation is NOT going to be linear (and thus a challenge to blog). Plus, I was harboring a bit of disappointment that there were
Robin Moss shared the exciting world of Website Gamification with us at the Rocks Digital Conference. (Sadly, we did not earn any badges for attending her session, but I’m sure she’s working on it for future presentations!) What is Gamification and Who are Gamers? Wikipedia
Chris Silver Smith shared important information with us about Reputation Management at the 2015 Rocks Digital Marketing Conference. Why Worry About Reputation? Because any business carries risk. No matter how wonderful, how innocuous and how beloved your product/service – even ONE problem, when it gets
Ignoring social media and review sites is brand suicide – we’ve seen it over and over (a quick search for “Play Dough Extruder Scandal” will give you a prime example of what happens when you don’t handle things). Lissa Duty gave us some real talk
Why Does Conversion Matter? Are you generating leads in your business, but not seeing the desired results? For many businesses a low conversion rate often holds you back from reaching your goals. In his Rocks Digital presentation, Byron Ingraham provided us with a few ways
You know your company needs to do more content marketing to drive more traffic to your company’s website. But what can you do to create more content when your company has a ‘baby budget’ for content marketing? Natalie Gould and Rachel Morgan give us 6 ways
The lovely Elayna Fernandez kicked off my afternoon at the Rocks Digital Marketing Conference with some rockin’ tips on how to take your blog from BLAH (Boring-Lacking Attention-Hopeless) to Bold! Are You Getting Enough Out of Your Blog? Traffic? Comments? Subscribers? Conversions? Click-Throughs? Shares? Brand
Joe Youngblood said in his presentation this morning at the Rocks Digital Marketing Conference that his presentation is more correctly titled “MY” SEO Mindset. And the first thing you need to do with SEO is to actually START doing it! How to Start SEO Research
If your content marketing efforts are not producing the results you desire, it’s time to take a good, long look at the type of content you are creating. Recently I read an article written by Joe Pulizzi of the Content Marketing Institute on branded content
Are you tired of hearing about how your business success is connected to relationships? If you are, you might want to stop reading right now. This post is about relationships … creating real relationships. I am not going to talk with you about networking, follow
A skill set that every business owner and entrepreneur must master is the art of building rapport with your prospects. Without rapport, there will be a lack of trust which will eliminate the possibility of converting the prospect to a client. As with most things
Listening to what matters to your customers is more important than ever before. The trick is to “First seek to understand, then to be understood” as Stephen Covey highlighted in The 7 Habits of Highly Effective People. The most important lesson I ever learned is
This past week I had the honor of being one of the sponsors at the Local, Search and Social Summit, an event put together by Rocks Digital for SMBs to learn the latest and greatest in areas of local, search and social media. If your business
During the Local, Search and Social Summit Lissa Duty started us thinking about our social media plan and then, Natalie Gould and Rachel Morgan stepped up to walk us through how to keep your website current with fresh content, drive site traffic, and rank higher in search
Closing out the day at the Local, Search and Social Summit was Ben Killmer, Strategic Partner Manager at Google. Ben started off by telling us that to print the information found on the Internet would be about 136 billion sheets of 8.5 x 11 paper.
Lissa Duty kicked off the afternoon at the Local, Search and Social Summit with a Social Media Planning Session (she also threatened to make us do jumping jacks if we weren’t attentive and interactive!) As part of her presentation, Lissa provided a tool for planning which
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