How to Turn Marketing into Sales Judy Hoberman, author of Selling in A Skirt – The Secrets Women Don’t Know They Know About Sales (And What Men Should Know, Too), her company, Selling in A Skirt, helps women become successful in business and the gender
Learn What’s Now, New and Next in Mobile Lance Bachmann is the President and CEO of 1SEO Digital Agency. By 2020, it is estimated that there will be more people with mobile phones (5.5 billion) than with electricity in their homes (5.3 billion). 90% of
Patty Farmer is a best-selling author, trainer, marketing and business growth strategist, international speaker, radio host, event producer, and social media influencer. “The modern consumer is digitally driven, socially connected, and mobile empowered.” ~ Jill Rowley Who is your end customer? You need to adapt to
Get Found By Getting your Business on Google My Business Get Found on Google Search and Maps Would you like to rank higher in search? Would you like to shorten the time-consuming location verification process for your small business? Justin Liles to the rescue! Justin
Kicking off the day at RocksDigital 2016, we have Barry Schwartz. Barry is the CEO of RustyBrick, Inc; News Editor at Search Engine Land, and the Founder of Search Engine Roundtable. Today he shared everything you need to know, from a beginner level, about SEO, covering both on
Google’s SEO Algorithm and Your Business Ahhh, the elusive “Google Page Rank” algorithm… how do you figure out the key to getting that number one spot? Beth Kahlich helped unlock the mystery with her talk that was probably most aptly subtitled – Understanding Search and
How To Make the Most of Social Media For me, it just wouldn’t be a complete Rocks Digital Conference experience without hearing from Lissa Duty and John Nosal and today’s insights from them did not disappoint! SEM, SEO, PPC, SMM – if you don’t know
Who is Your Ideal Customer? Continuing our Rocks Digital journey, Byron Ingraham gave us some tips on discovering our ideal customers. Figuring out exactly who your ideal customer is helps you focus your marketing and social media efforts. Personalities Matter You have a specific solution
We started off today with Brian Sullivan who clarified for us right off the bat that a conference (like Rocks Digital) isn’t a “small room”, an Executive Board meeting is a small room. Brian founded 2 conferences –Big Design USA and Big Design Latin America.
Heather’s been converting coffee to code since 1997—now she makes the code output cash for her customers. After almost a decade of marketing in a corporate setting, she got sick of being a corporate cog and decided to go it alone, bootstrapping a business based
Rachel Morgan is the Director of SEO at Advice Interactive in McKinney, Texas. She leads a team of SEO Analysts, providing comprehensive digital strategies and tactical SEO fulfillment for agency clients. Her background is in content, local SEO, and technical SEO. Rachel is one of
Karen Platt Bearman is Director of Marketing Programs at ReachLocal. She manages a team that creates and executes marketing strategies for ReachLocal’s National Brands and Reseller channels. ReachLocal digital marketing solutions help bring local customers to national and franchise brands across the U.S. and Canada.
Without question, social media supports SEO in a big way. How? In brief, because people need stuff. When we want something strongly enough, we do what it takes to get what we want. For online business, when you reach out and act social, you show
Social media sites offer a great way to brand your business for free. You may be thinking about the do’s, but also understand the don’ts to minimize social media mistakes. An overwhelming majority of business owners use sites like Facebook, Twitter and LinkedIn, and many
Has the amount of sales you close each month been in decline? If so, it may be time to consider changing your sales techniques. Change is never easy, and it can be somewhat of a terrifying thought; however, it may be just what you need
WARNING! When writing online content, you must resist the temptation to write lengthy marketing copy for the sake of filling up the infinite space of the internet. In other words, Keep It Simple – and Short. There’s a reason the “tl;dr” concept was created. “Too long,
It’s no secret that it’s no longer optional to have a mobile presence, and that means using mobile SEO. If you’re not mobile-ready, you’re failing to connect with a large portion of your target audience. But while any marketer who’s worth their salt recognizes the
When starting a business, new project, or campaign, we know we need to start a list – but often we never think about defining a goal for that list. But never fear, because we are going to cover list building goals right now! Indeed, your goals
Before we dive into A/B split testing, remember my last Rocks Digital article? I discussed how to get more ROI from your social media marketing through the use of UTM codes and Google Analytics. Wow! The response to that article was amazing! Thanks for reading!
It may seem like an easy task to create and manage a local Facebook Business Page, but you have to put in some thought and time in order to maintain an engaged and loyal local fan base. By using the right tools, tactics, and Facebook
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Writing business website content isn’t limited to sales-focused copy. The most successful websites also educate visitors with blogs, guides, FAQs and other resources related to
As the volume of content published online continues to grow, agencies that provide content writing services face higher expectations than ever before. Businesses need helpful
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