What better way to spend Local Search Day than with some of the top local search and SEO experts out there? If you are just now joining me in this series as I spotlight all the sessions, you can learn about the keynotes here. This
Each year, conference organizers Lissa Duty and Bernadette Coleman work diligently to bring together the best and brightest to the Rocks Digital Marketing Conference in Dallas, Texas. And this year is no different: Back by popular demand, the Rocks Talks will once again ROCK on
Social media marketing is no longer an enigma, and that includes the world of Twitter. These days, brands are pushing the envelope to come up with new ways to redefine their digital marketing strategies. If you wish to get your audience’s attention on social media,
So over the last few weeks, we’ve been talking quite a bit about Local Search Day. Did you think I forgot about Social Media Day? I didn’t! After all, Rocks Digital was originally founded in 2012 as DFW Rocks Social Media Day to celebrate Social
Would you love to hear the best-kept local search, SEO and marketing secrets from some of the brightest minds in digital marketing? Well then, the Rocks Digital Marketing Conference is just the place for you! With 32 digital marketing experts and 27 total presentations, sessions and
Let’s talk content. I’ve been writing for business-to-business (B2B) clients since, well, last century. Yes, I’m “experienced.” But I learned almost immediately that the vast majority of B2B marketers believe that they need to communicate with their target audiences … differently. Most B2B folks think
Dan Thies is the co-founder of the Marketer’s Braintrust, a small agency focused on marketing strategies for startup and growth stage businesses established in 2009. Dan has been helping his clients and friends promote their businesses online since Netscape emerged. He is the author of Search
The first few phases of any startup are very time and management sensitive, so does outsourcing even deserve a seat at the table? Simply put, there are so many things to be done that outsourcing is indeed a viable option during these phases. It helps
Katy Katz is a seasoned digital marketer with over 10 years of marketing experience both in-house and with agencies. She is currently a senior consultant for SmartBug Media, HubSpot’s top-rated platinum partner which happens to boast the highest documented ROI of any HubSpot agency – 3,558%
Not everyone uses all the social media sites all the time, so how do you know where your target audience is spending most of their time? With over 2.8 billion active social media users worldwide – that’s a 37% global penetration – you cannot afford not
Erik Solan, Director of Amplified Content, leads the paid media & content amplification teams at Vertical Measures with an integrated approach across all service channels. This includes identifying and applying best practices as well as strategic planning across Paid Search, Programmatic, Social, Amplification, and Lead
“Are you all in?” is a great, thought provoking question to consider, particularly if you’re struggling with business success or your personal life. We hear this question a lot these days, and not just because the World Poker Tour is in full swing. It’s also
The learning, tips and practical application continues at the Local, Search and Social Summit 2015! After Bernadette got us in the mind-frame of needing to be prepared to interface with the mobile marketplace, Justin Liles, SVP of Local Search at Advice Interactive Group (who has
Kicking off the day at the Local, Search and Social Summit 2015 was Bernadette Coleman who leapt right in to Dominating Local in a Mobile World. Why You Need To Dominate Local Search On Mobile Why is mobile important? 50% of mobile searches are trying
As the world keeps evolving, so does the business world, which means that as business owners, we must adapt to the new and upcoming trends within any marketing strategy. That being said, content marketing should be at the top of your local SEO strategy because
Facebook is going to start charging! Businesses and brands have been paying to play, and now the users have to pay too? Ok … seriously if you are buying this story I have a bridge in California I would like to sell to you. It
“The guarantee is perception’s best friend,” said Freeman Gosden, Jr. In Direct Marketing Success, he wrote, “Guaranteeing your product or service guarantees the perception that eliminates fear of wrong size, color, or the possibility that the product won’t work. That is why unconditional guarantees tend
What happens after the prospect says ‘yes’? Are you prepared today for what comes next? As business owners, we all want to build profitable, scalable and sustainable businesses, but is this how we operate with customers in real-time? Is your business set-up to manage the
We are really excited to be bringing you the Local, Search and Social Summit powered by Rocks Digital on October 1, 2015. The event sponsor, Advice Interactive Group, has gone above and beyond, and is pulling out all the stops for SMBs and brands to
Networking is a crucial component in a business owner or entrepreneur’s life, but most don’t know the secret of how to make networking more productive. Shaking hands and exchanging business cards rarely creates a lasting connection that will translate into a productive (and profitable) business
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Writing business website content isn’t limited to sales-focused copy. The most successful websites also educate visitors with blogs, guides, FAQs and other resources related to
As the volume of content published online continues to grow, agencies that provide content writing services face higher expectations than ever before. Businesses need helpful
Not every piece of website content serves the same purpose. At Rocks Digital Marketing, our content writing services include creating pages to achieve our clients’
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