Chris Silver Smith shared important information with us about Reputation Management at the 2015 Rocks Digital Marketing Conference. Why Worry About Reputation? Because any business carries risk. No matter how wonderful, how innocuous and how beloved your product/service – even ONE problem, when it gets
Ignoring social media and review sites is brand suicide – we’ve seen it over and over (a quick search for “Play Dough Extruder Scandal” will give you a prime example of what happens when you don’t handle things). Lissa Duty gave us some real talk
Why Does Conversion Matter? Are you generating leads in your business, but not seeing the desired results? For many businesses a low conversion rate often holds you back from reaching your goals. In his Rocks Digital presentation, Byron Ingraham provided us with a few ways
You know your company needs to do more content marketing to drive more traffic to your company’s website. But what can you do to create more content when your company has a ‘baby budget’ for content marketing? Natalie Gould and Rachel Morgan give us 6 ways
The lovely Elayna Fernandez kicked off my afternoon at the Rocks Digital Marketing Conference with some rockin’ tips on how to take your blog from BLAH (Boring-Lacking Attention-Hopeless) to Bold! Are You Getting Enough Out of Your Blog? Traffic? Comments? Subscribers? Conversions? Click-Throughs? Shares? Brand
Joe Youngblood said in his presentation this morning at the Rocks Digital Marketing Conference that his presentation is more correctly titled “MY” SEO Mindset. And the first thing you need to do with SEO is to actually START doing it! How to Start SEO Research
Loren Baker, founder of Search Engine Journal, was our Keynote speaker this morning at the Rocks Digital Marketing Conference in Addison, Texas talking about Branding strategies. A little about Loren 15 years of SEO, Paid Search, Social Strategy, Media Buying, WordPress Development & Content Publishing
We hear about digital marketing, specifically content creation, all the time and how great it is for SEO and business, but what are the actual steps you need to take to implement a cohesive content strategy? Eric Tung started off Social Media Day and the Rocks Digital
The last workshop of the day was on a topic near and dear to this live-blogger’s heart. BLOG TOPICS! If you’ve ever done any writing, especially blog writing, you know how difficult it can be to catch the Muse sometimes when you need a topic
Rachel Morgan, with Advice Interactive Group, helps you optimize the SEO on your site (or your clients’ sites) with a number of tools that can help you find out what is working and what’s not! Tools to Use to Optimize SEO Screamingfrog – When you
Do you feel like using Twitter is a job? A chore that you feel you’re obligated to do? Lissa Duty explains how to make Twitter a creative and fun endeavor. How to Get the Most Out of Twitter Twitter is a powerful social media platform
What a great kick-off to our morning! John Nosal gave us some pointers on optimizing our LinkedIn profiles! LinkedIn has been evolving in the past couple of years from being the place to find your next job to a great targeted marketing platform. List of
A skill set that every business owner and entrepreneur must master is the art of building rapport with your prospects. Without rapport, there will be a lack of trust which will eliminate the possibility of converting the prospect to a client. As with most things
Listening to what matters to your customers is more important than ever before. The trick is to “First seek to understand, then to be understood” as Stephen Covey highlighted in The 7 Habits of Highly Effective People. The most important lesson I ever learned is
This past week I had the honor of being one of the sponsors at the Local, Search and Social Summit, an event put together by Rocks Digital for SMBs to learn the latest and greatest in areas of local, search and social media. If your business
During the Local, Search and Social Summit Lissa Duty started us thinking about our social media plan and then, Natalie Gould and Rachel Morgan stepped up to walk us through how to keep your website current with fresh content, drive site traffic, and rank higher in search
Closing out the day at the Local, Search and Social Summit was Ben Killmer, Strategic Partner Manager at Google. Ben started off by telling us that to print the information found on the Internet would be about 136 billion sheets of 8.5 x 11 paper.
Lissa Duty kicked off the afternoon at the Local, Search and Social Summit with a Social Media Planning Session (she also threatened to make us do jumping jacks if we weren’t attentive and interactive!) As part of her presentation, Lissa provided a tool for planning which
The learning, tips and practical application continues at the Local, Search and Social Summit 2015! After Bernadette got us in the mind-frame of needing to be prepared to interface with the mobile marketplace, Justin Liles, SVP of Local Search at Advice Interactive Group (who has
Kicking off the day at the Local, Search and Social Summit 2015 was Bernadette Coleman who leapt right in to Dominating Local in a Mobile World. Why You Need To Dominate Local Search On Mobile Why is mobile important? 50% of mobile searches are trying
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A website content plan sets out what a business should work on first. But when priorities change, the order of that work should change too.
We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
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