Finding interesting topics for your blog and other content marketing materials can be a challenge. There are millions of pages of content on the Internet, but not all of them are compelling or even worth reading. What is the key to creating content that reaches
Before I explain why and how to set up an RSS feed, let me explain what an RSS feed is. RSS represents Really Simple Syndication. WordPress websites automatically have an RSS feed on them. (Other sites can have RSS enabled.) For example, the RSS feed for
Do you understand the importance of optimizing your Google My Business page and the factors Google considers to rank your page, including your location, reviews and ratings, and how to build citations? If you’re not clear about what I’m talking about, go back and read the past
The second annual Local Social event returned in 2014 with another amazing group of speakers and networking opportunities. The Local Social is a networking collaboration of local marketing organizations and was held on October 23rd in Richardson, TX. This event brought together experts in the
What is tag management and Why you need it If you do SEO or SEM at a serious level you will, at some point, have a need to add a new tag or tracking code to a client’s website. Sadly, sometimes your priority list and
Motivation is the key ingredient to moving forward in any business. Without motivation everything seems harder and takes longer to complete. Knowing what motivates you is the difference between rocketing forward and crawling at a snail’s pace through a daily to-do list. People are motivated
Authenticity is in – traditional marketing is out. Keep customers rolling in by being you. Tell a story to grow your list. Make sure your brand has a purpose. We all recognize these phrases, because frankly we hear them consistently. The challenge is in the “how.” How
Every business out there wants to dominate Google local search and, to accomplish this, you need to use reviews and ratings in conjunction with other search tools, such as optimizing your location pages on directory and social networking sites. These are ways that your business
Learn how to survive the global economy by thinking “glocally,” meaning think global and serve local. “Globalization is becoming a business imperative for survival and growth,” as referenced in my book, GLOBALIZATION: America’s Leadership Challenge Ahead. Is this how you currently view the business world
Writing quality content that is SEO friendly and gets search preference is only half the battle in today’s day and age of blogging content. You need to drive traffic to your blog and social media is one of the best ways to do that. You
Imagine your car needs a repair and you don’t know of any good auto shops in your area. Or let’s say, you’re hungry on a Saturday evening and dying to try some place new—how about a Mexican restaurant with killer margaritas. Google and Local Search
Social media makes it easy to host and run a contest. There are some key elements you must include in your social media contest to make it work. Launching a promotion, if done right, is a great way to introduce consumers to your brand in
The Rock Talks presentations at the Rocks Digital Marketing Conference featured 5 experts, each presenting high energy, high impact TedX-style presentations. Candy Barone was up first with a lively presentation that asked the question: “Are you being clear about your message?” Like most business owners you
I recently attended a digital marketing conference (can you guess which one? LOL!) and one of the biggest takeaways for me was that business isn’t about SELLING, it’s about creating RELATIONSHIPS. It can be difficult to figure out how to get started with this very
The annual Rocks Digital Marketing Conference created to celebrate Social Media Day took place last week. Digital marketers, both local and national, came to discuss and celebrate Social Media Day and the inner workings of all that is digital marketing. Rachel Morgan of Advice Interactive
Is Your Business Relevant? This is one of those questions like, “If a tree falls in the forest and nobody is around, does it make a sound?” Logic tells us that the quick response should be, “Of course my business is relevant”, BUT…how do you
Whether you are starting a new marketing campaign, improving an existing one or trying to figure out what has gone wrong with an old campaign, one place to start is your target audience. In spite of all that we know about communicating and creating great
Learning to how to write headlines that captures the reader is absolutely necessary. You have one to three seconds to catch a prospect’s attention online and approximately five seconds if you are sending out a direct mail piece. Therefore, your goal is to catch his
Across the globe, June 30 is designated as a day to celebrate social media due to Mashable launching Social Media Day in 2010 as a way to recognize and celebrate social media’s impact on global communication. June 30th, 2015 marked the sixth-annual official global celebration. I
For those that missed out on this year’s digital marketing conference, don’t fret, I will be giving you the low-down of this year’s conference. This year Rocks Digital was bigger and better than ever! We filled the Addison Conference and Theatre Center with social media
Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.
Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.
Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.
Need more customers? We create paid campaigns to reach your target audience and increase sales.
You need a solid foundation for success online, and our tracking & optimization services get it done.
From logo design to your business card, brochures – and everything in-between for print & web – we can help!
Writing business website content isn’t limited to sales-focused copy. The most successful websites also educate visitors with blogs, guides, FAQs and other resources related to
As the volume of content published online continues to grow, agencies that provide content writing services face higher expectations than ever before. Businesses need helpful
Not every piece of website content serves the same purpose. At Rocks Digital Marketing, our content writing services include creating pages to achieve our clients’
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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