Knowing your customers is the best way to succeed in any business. It’s not always easy to figure out the keyword phrase your customer searches to reach your website. Keyword research can and will equal success! But how do you find out what your target audience
In this day and age of media and technology, if your small business doesn’t have a social media strategy in place, you’re definitely at a disadvantage. It’s safe to say you’re missing out – but missing out on what, exactly? (Here is some stats for you.)
The marketing department tells you that your company needs a blog, Facebook and Twitter. This all sounds great, but who will create this fabulous content and how will you keep it organized? How much time will it take and how will you know if any
What does your website say about you and your brand? How can you know for sure you have an effective website that converts? You can’t know 100%! However, you can make sure your website integrates the most important elements to increase the odds of a conversion.
Before you launch a local search campaign to boost your online traffic, it’s important to have everything you need already in place to ensure the campaign is effective and that you are integrating your efforts across multiple platforms. Prep For Launching a Local Search Campaign 1. Make
Unless you have been living under a rock, you might have noticed that there are a multitude of video platforms available for you to post video content on. You have everything from Facebook, Instagram, Vine, Vimeo, and well of course YouTube as options. Is that
Creating good content is a lot of art, a bit of science, and a good understanding of your reader. When it comes to creating content, it makes sense to turn to the masters – those who have created works that live on for years. One of
Since being founded in 2003, WordPress.org has risen to be the number one self-hosting tool for blogs and websites. Most WordPress themes take very little effort to set up and customize, and for the aspects you need that aren’t in your theme, there are a myriad WordPress plugins.
Saying that marketing on social media doesn’t work because you’re not seeing a return on your investment is like saying that the treadmill you faithfully use as a coat rack isn’t working because you haven’t lost any weight. If you’re not making money on Facebook,
If you want to rock the web you need a clearly defined strategy that integrates digital marketing, print marketing, and online and offline advertising. The success and future of your business relies on an effective marketing strategy. How to Rock Digital Marketing 1. Content Are
How many of you have seen a URL (uniform resource locator) also known as a website address in a social media post or on a blog that has a billion and one characters? Using a URL Shortener will clean up the excess. Plus, if it
Globalization, mergers, acquisitions, downsizing and bankruptcies have collectively turned our economy and traditional business models upside down. However, despite the churn, despite the complexities and changes that we have seen to our business ecosystem, there is still one simple, fundamental truth that is a constant
Katy Katz is a seasoned digital marketer with over 10 years of marketing experience both in-house and with agencies. She is currently a senior consultant for SmartBug Media, HubSpot’s top-rated platinum partner which happens to boast the highest documented ROI of any HubSpot agency – 3,558%
Not everyone uses all the social media sites all the time, so how do you know where your target audience is spending most of their time? With over 2.8 billion active social media users worldwide – that’s a 37% global penetration – you cannot afford not
Erik Solan, Director of Amplified Content, leads the paid media & content amplification teams at Vertical Measures with an integrated approach across all service channels. This includes identifying and applying best practices as well as strategic planning across Paid Search, Programmatic, Social, Amplification, and Lead
“Are you all in?” is a great, thought provoking question to consider, particularly if you’re struggling with business success or your personal life. We hear this question a lot these days, and not just because the World Poker Tour is in full swing. It’s also
Michelle Stinson Ross is an industry recognized authority on digital marketing, particularly the convergence of content, search, and social media. She brings an extensive knowledge of digital/new media marketing techniques and years of experience working with both B2B and B2C clients in marketing, content, and
You can ramp up engagement or bring it down with one thing, so let’s take a look. If you’ve spent any time in Corporate America, you’ve heard it – a strange language which uses words that are words … but not really words. Of course, I’m
I’m sure you have read many blogs about why you should practice link building for SEO purposes, and some about why you shouldn’t. The simple fact is that building links, having a backlink strategy, etc. is just smart – and necessary. This doesn’t mean you go
Karen Liz Albert, a social media strategist, speaker, trainer and seminar leader, is the Founder and President of Behind Your Curtain, a social media marketing company. Karen has over 20 years experience in marketing, consulting, and professional training. Karen has successfully used her internet marketing
Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.
Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.
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From logo design to your business card, brochures – and everything in-between for print & web – we can help!
Writing business website content isn’t limited to sales-focused copy. The most successful websites also educate visitors with blogs, guides, FAQs and other resources related to
As the volume of content published online continues to grow, agencies that provide content writing services face higher expectations than ever before. Businesses need helpful
Not every piece of website content serves the same purpose. At Rocks Digital Marketing, our content writing services include creating pages to achieve our clients’
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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